$ everything.sh —track=NYC Everything [NYC] 2026
..//event:
{everything NYC}
Welcome to Everything [NYC] 2026
AI, Content Operations, and Culture
Everything NYC is where developers and creative thinkers come together to explore what it means to build digital experiences that move the world forward. From content operations to cultural impact.
September 9, 2026
9:00 AM – 10:00 PM ET
Pioneer Works, Brooklyn NYC
NY 11231
..//concierge
I'm your concierge, ask me anything…
The AI concierge needs JavaScript. Browse the FAQ and schedule below, or visit /faq for answers.
..//speakers
7 speakers
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Magnus Hillestad
CEO & Co-Founder · Sanity
Leading the transformation of content into a strategic, reusable asset that powers modern digital experiences, enterprise-scale platforms, and the next generation of AI-driven applications.
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Simen Svale
CTO & Co-Founder · Sanity
Technology architect and entrepreneur focused on the future of content systems, software design, and developer experience, helping build the foundational infrastructure that powers modern digital products and AI-ready applications at scale.
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Even Westvang
Co-founder & Product Manager · Sanity
Shaping the future of structured content, AI-powered workflows, and modern digital experiences through products used by leading brands, developers, and creators worldwide.
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Gina Chua
Executive Director · Semafor · Tow-Knight Center
Veteran newsroom leader, journalist, and educator, she is currently Executive Editor-at-Large at Semafor and Executive Director of the Tow-Knight Center for Entrepreneurial Journalism, bringing nearly four decades of experience driving innovation and transformation across global media organizations including Reuters, The Wall Street Journal, and the South China Morning Post.
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Andrew Qu
Engineer · Vercel
Technologist, founder, and software leader focused on AI, developer tools, and building products that push the boundaries of modern software.
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Matt Chamberlain
Sr. Technical Product Manager · Braze
Building agentic AI applications and intelligent automation systems that help power the next generation of customer engagement and personalization at scale.
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Shohei Fujimoto
Artist in Residence · Shohei Fujimoto
Tokyo-based multidisciplinary artist exploring the nature of perception through immersive works that blend digital and physical worlds, revealing the unseen structures that shape how we experience reality.
..//agenda
September 9, 2026 · 9:00 AM – 10:00 PM ET
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1:15 PM · Talk
AI content ops at scale: The new editorial operating model
What it looks like when a large organization runs content operations with AI as the operating model. A practitioner talk from a team using Sanity as the backbone of their content model.
- Magnus Hillestad — CEO & Co-Founder , Sanity
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9:00 AM · Opening
Welcome to Everything NYC 2026
The content layer is the most strategic piece of the modern AI stack. A pulse check on where the industry stands and why structured content is how you communicate in the age of agentic applications.
- Magnus Hillestad — CEO & Co-Founder , Sanity
- Simen Svale — CTO & Co-Founder , Sanity
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9:25 AM · Keynote
AI as communicator
When AI agents act on our behalf, they are communicating for us. An elevated, non-vendor talk on AI as teacher, persuader, and representative of human intent — unifying content people and technologists.
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10:05 AM · Break
Coffee & networking
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10:25 AM · Keynote
Founders panel: The agentic stack
Infrastructure founders on what happens when software is built by agents, consumed by agents, and integrated by agents.
- David Crawshaw — Founder , exe.dev
- Simen Svale — CTO & Co-Founder , Sanity
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11:10 AM · Panel
Wiring content into agentic workflows
How teams connect content to agents today — architectures that work, what breaks, and what MCP changes.
- Matt Chamberlain — Sr. Technical Product Manager , Braze
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12:00 PM · Break
Lunch
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1:55 PM · Demo
Super agents for customers facing applications
Lessons from inside Sanity’s agent-building group — patterns, failures, and why structured content makes the difference.
- Simen Svale — CTO & Co-Founder , Sanity
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2:35 PM · Break
Coffee & demos
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2:55 PM · Panel
Building agentic applications that ship
What it takes to get from demo to production — deployment, reliability, and infrastructure.
- Andrew Qu — Engineer , Vercel
- Even Westvang — Co-founder & Product Manager , Sanity
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3:35 PM · Panel
Craft, interface, and meaning in the age of agents
When AI writes most of the code and content, what is the human actually doing?
- Magnus Hillestad — CEO & Co-Founder , Sanity
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4:15 PM · Break
Short break
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4:30 PM · Talk
What's next when AI automates mundane work
Not jobs replaced — what becomes more human when the mundane is automated.
- Gina Chua — Executive Director , Semafor · Tow-Knight Center
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5:00 PM · Break
First drink & art exhibition opens
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5:15 PM · Creative
The creative side of AI
A live AI installation built with Sanity as the context and memory layer by Shohei Fujimoto.
- Shohei Fujimoto — Artist in Residence , Shohei Fujimoto
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6:00 PM · Social
Food + drinks — Evening reception
Exhibit open, networking, and celebration.
..//location {pioneer works}
Pioneer Works, Brooklyn NYC
Contemporary art center in Red Hook, Brooklyn — industrial brick, tall ceilings, and room to gather.
..//artist: {shohei fujimoto}
Artist feature
Shohei Fujimoto
Shohei Fujimoto (b. 1989, Kumamoto, Japan) is a Tokyo-based artist who explores the fundamental nature of perception from a primitive perspective. Through a process of distilling and reconstructing the underlying data and forms of various phenomena, he emphasizes their essence and creates complex sensory experiences imbued with new organic qualities. By blending digital and physical properties, Fujimoto challenges the interpretation of "reality," evoking a universal human sense that transcends individual perception. His works emphasize the unseen structures that shape our experience, inviting audiences to engage directly with the act of perception itself. Fujimoto has presented his installations internationally, including at ARTECHOUSE (New York, Washington D.C., Houston), Illuminate Adelaide (Australia), CONSTELLATIONS DE METZ (France), NOOR RIYADH (Saudi Arabia), SIGNAL Festival (Czech Republic), Berlin Atonal (Germany), and MUTEK (Tokyo, Montreal).
..//faq
Everything *[NYC] 2026 · Pioneer Works, Brooklyn NYC
+ Is the venue accessible?
Yes. Please reach out to everything@sanity.io if you need on-site assistance.
+ Who do I contact if I have questions?
Email everything@sanity.io and we will get back to you.
+ Who is this event for?
Sanity-loving developers, customer and partners exploring how to build agents, agentic applications or broad AI Content Operations.
+ Will meals be provided?
Yes — food, snacks, and coffee throughout the day; food trucks and bars in the backyard in the evening, all complimentary.
+ Will there be a Discord for the event?
Join the Sanity Community Discord server here!
+ Will there be an after-party?
Yes — DJs, drinks, and street food in the evening.
+ Will this event be live-streamed?
This event is in-person only for the live experience. Sessions will be available on demand after the event.
+ Do I need to pay for my ticket?
No — the event is free when you have a reserved spot. Transportation and accommodation are at your own expense.
+ How do I convince my boss or leadership to approve my attendance?
Use this email template to make the case for attending.
+ How do I sign up?
Head to the RSVP section of this page. Questions: everything@sanity.io
+ How do I get to the venue?
From Boerum Hill / Brooklyn Heights / Downtown Brooklyn: B61 bus to Van Brunt St/King St (~3 min walk). From DUMBO / Lower Manhattan: ferry to Red Hook docks at the venue. Further out: Uber/Lyft recommended. Nearest subway is ~15 min walk.
+ Is there parking available?
Pioneer Works does not offer on-site parking. Street parking is available in the neighborhood.
+ What accommodation do you recommend?
For convenience: Boerum Hill, Downtown Brooklyn, Brooklyn Heights, and DUMBO. Suggested hotels: NU Hotel Brooklyn; Ace Hotel Brooklyn; New York Marriott at the Brooklyn Bridge; 1 Hotel Brooklyn Bridge; The Wall Street Hotel.
+ What airports and train stations are recommended?
Airports: JFK and LGA. Train Station: Penn Station.
..//code_of_conduct
Everything *[NYC] 2026 · Code of Conduct
This event brings our community together to share ideas, creativity, and inspiration. Our goal is for every participant — attendees, speakers, sponsors, and staff — to feel safe, respected, and included. This Code of Conduct applies throughout the venue, during sessions, workshops, and networking activities, as well as at any social gatherings connected to the event.
The Short Version
At Everything [NYC], everyone deserves a positive and safe experience. Harassment, exclusion, or discrimination of any kind will not be tolerated.
We celebrate diversity across age, gender, gender identity, sexual orientation, disability, physical appearance, body size, race, ethnicity, nationality, and religion (or lack thereof). Respect for others should be reflected in everything you say, do, or share.
Expected Behavior
- Be respectful and inclusive in all interactions.
- Listen actively and give space for different perspectives.
- Contribute constructively to talks, workshops, and networking.
- Respect personal boundaries, including consent for photos or personal conversations.
- Follow venue safety and health guidelines.
Unacceptable Behavior
Unacceptable behavior includes (but is not limited to):
- Harassment or offensive comments related to gender, gender identity, sexual orientation, disability, appearance, race, age, or religion.
- Purposeful misgendering or exclusionary language.
- Sexual or violent jokes, images, or advances.
- Intimidation, stalking, or unwanted physical contact.
- Disrupting talks, workshops, or networking spaces.
- Threatening behavior, physical violence, or bringing weapons.
Consequences
If someone engages in unacceptable behavior, organizers may take the following actions:
- Issue a warning with clear expectations for future behavior.
- Remove the individual from the event without refund.
- Restrict access to future Sanity events.
Reporting
If you experience or witness behavior that violates this Code of Conduct, please report it immediately.
Speak directly with a Sanity staff member (CREW t-shirts) or email everything@sanity.io during or after the event. All reports will be handled promptly and respectfully.
Emergency & Support Contacts
For emergencies, dial 911.
- NYC Well Crisis Helpline: 1-888-692-9355 (NYC-WELL)
- U.S. National Suicide & Veteran Crisis Hotline: 988 (call or text)
- TTY (for hearing-impaired): 711, then 988
Together, let's make Everything [NYC] a safe, respectful, and inspiring event for everyone.
$ everything.sh —track=NYCv2.1sanity inc @ 2026