Sanity ✳EverythingAI, Content Operations, and Culture

We are beyond excited to have you attend Everything *[NYC] - you are all an important part of our community. There are limited spots available. To RSVP just fill in the form in the link below.

RSVP Now!

We recommend to confirm your attendance as soon as possible

A cultural experience in a very unique space. Pioneer Works, in Brooklyn, NY, is an artist and scientist-led non-profit cultural center in Red Hook. Pioneer Works is partnering with Sanity to host our first Moment event, in a magical place, where art and science come together.

Learn more about Pioneer Works ↗︎

We believe in innovation. The one that drives growth, creativity, and connection. Everything *[NYC] brings together developers, engineers, and digital creators pushing the boundaries of what content can do, and how we build systems that make an impact.

This is a day of culture and innovation where we’ll explore the art and discipline of modern content operations, from the orchestration of multi-channel storytelling to the automation of workflows that power the best digital products on the planet. Whether you’re behind an iconic brand, a bold new startup, or an underground movement, you’ll find insights, peers, and inspiration.

SESSIONS

A curated selection of panels and speakers exploring how AI and humans are merging together to drive the future of content and digital experiences. Open mic to audience for powerful Q&As!

MUSIC

As the sun dips, the creative energy rises. Join us for happy-hour grooves and a sonic session led by a renowned DJ spinning tracks. Good vibes, crafted cocktails, and a dance floor lit by the community.

FOOD

A curated selection of local food trucks offering everything from Mexican street food to classic burgers. Options include vegan, vegetarian, and gluten-free, so everyone can find something they’ll enjoy.

COMMUNITY

Meet fellow developers, connect with the Sanity engineering team, and chat with creators and voices from the broader tech community. Whether you’re here to share ideas or just meet new people, this is a space to feel welcome.

ART

Explore a live visual art installation running throughout the event. A creative expression that adds movement and inspiration to the experience—day and night.

Something electric is taking shape in Brooklyn. The agenda for Everything *[NYC] is here. Brilliant minds, and sessions that blur the lines between code, content, and culture.

Full schedule

1. Content Operations 
in the AI era

   Discover what it takes to stay competitive when content is no longer just published but operated. Learn how leading brands are preparing for the next wave of AI content operations, and get a sneak peek at Sanity’s roadmap.

   • 

     Magnus Hillestad

     Co-Founder

     Sanity

   • 

     Simen Svale

     Co-Founder

     Sanity

2. AI's Here. The Future is Brighter Than You Think.

   AI is evolving fast but its real power isn’t about replacing humans, it’s about amplifying us. The next wave of breakthroughs won’t come from machines that “do it all,” but from systems that help us express what we mean, uncover hidden gaps, and sharpen ideas until they’re crystal clear. Imagine AI as your most precise collaborator: one that makes your intent stronger, your work smoother, and your outcomes more trustworthy.

   • 

     Sean Grove

     OpenAI + Netlify [thinker & coder]

3. Beyond the Vibe. AI Operations Acceleration

   Hear directly from industry champions who are putting AI at the heart of their businesses. Learn how content leaders are scaling operations across teams, injecting AI into core workflows, and using Sanity to power digital experiences.

   • 

     Michael Jones

     LoveHolidays [CTO]

   • 

     Aleksey Baksheyev

     Complex [CTO]

4. Automation through AI agents & functions

   The small things change everything. This session uncovers the AI-driven workflows that transform the everyday, with live demonstrations of agents and functions that improve editorial creativity, team collaboration, and end-user experiences. See how automation at the micro level has macro impact.

   • 

     Evelina Wahlström

     Community

     Sanity

   • 

     Lynn Burke Roland

     Head of product

     The MET

   • 

     Lauren Herdman

     Engineering manager

     Mejuri

Bjørn Staal is an artist and software developer based in Oslo, Norway.

His work explores the dynamic interactions between computational systems, human perception & behavior. With more than a decade of experience in multidisciplinary design and software development, Staal co-founded the experimental art and design studio Void in 2015. Focused mainly on the development of large-scale interactive installations, Void has gained international recognition for its work at the intersection of design, architecture, technology, and art.

Since leaving the studio in 2023, Bjørn has focused on his own artistic practice, exploring how algorithms can enrich our understanding of what it means to be human in an age where more and more of our agency is being outsourced. Staal’s work has been exhibited nationally and internationally, as part of online and physical exhibitions as well as installations in public spaces. In September 2024, Staal had his first solo exhibition at Wintercircus in Ghent, Belgium.

Mona Matsuoka

We will have Mona Matsuoka as a main DJ at our party. As former international model, she brings her high-fashion pedigree to the decks. A winning mix of Japanese and American heritage, Mona appeals to a broad spectrum of cultures, weaving seamlessly through the arts of fashion and music.

Before becoming a sought-after DJ, Mona debuted by walking for the likes of Chanel, Miu Miu, Dior, and Gucci. She has graced the pages of POP, Vogue Japan, and Dazed, and has appeared in campaigns for leading fashion brands such as Kenzo, Diesel, Swarovski, Nike, Adidas by Stella McCartney, and most recently Vince and Gucci.

Her DJ career has proven as prolific as her modeling career. Since her debut four years ago, Mona has mastered an array of genres and venues. She has performed at Surf Lodge, Nebula, Elsewhere and for brands such as Miu Miu, Louis Vuitton, Paco Rabanne, Audemars Piguet, and Valentino around the world. In addition, Mona has played alongside prominent musical artists and DJs such as Blondish, Diplo, Chloe Caillet, and Honey Dijon, among others.

Difee

Difee is a long-time frontrunner in the Norwegian club scene and a key figure in the recent rise of Drum & Bass in Norway. Known for bringing the genre to new audiences across the country, he's helped establish D&B as a vital part of the Norwegian electronic music landscape.

With electrifying performances at major events like RFM Somnii in Portugal, multiple Palmesus festivals, and Vulkan Arena in Oslo, Difee's sound is a bold fusion of Drum & Bass, rock influences, and heavy electronic bass music. His style is energetic, creative, and melodic—driven by catchy hooks, powerful basslines, and high-octane drums.

Over the years, Difee's productions have ventured across various styles of bass music, showcasing his versatility. Having found his true home in Drum & Bass, he's since released music on international labels and earned recognition from top artists within the genre. Difee's journey is just beginning, and he's an artist to watch as he continues to shape the future of Drum & Bass in Norway and beyond.